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AVG DSP is the biggest Display Network platform in Singapore and China, providing digital display ads, branding, iWOM and online sales. Ad China builds and operates three major leading advertising platform: Demand Side Platform, Supply Side Platform and Data Management Platform, it is the major driving force of Chinese digital media advertising technology in Singapore
Alibaba is the biggest e-commerce platform in China, it provides online C2C, B2B and B2C services to enterprises and individuals in China, Hong Kong, Macau and Taiwan. Taobao is Alibaba’s C2C portal, featuring nearly a billion products and large amount of shoppers. Tmall spun off from Taobao and is the largest B2C platform in China, with single day sales reaching up to 38 billion at 11 Nov 2014.
Sina Weibo is Chinese Social Media platform, it is developed by Sina and has users reaching up to 700 million. It is the biggest and most popular Chinese Media platform in China. Sina Weibo has functions similar to that of Twitter and Facebook. Connecting Fans is an advertising product launched by Sina Weibo, it helps enterprises to push their advertisements to their targeted consumers by filtering the users according to region, interest, age, gender and keyword search. Sina Weibo also have the largest amount of Chinese Social Influencer and blogger which is most effective way to help Singapore company to build up their branding and sales turnover.
Baidu is the biggest Chinese search engine in the world with over 531 million regular users. With Baidu’s keyword search function (SEM), users can get instant search results from Baidu’s millions of Chinese website database. Apart from website search function, Baidu also provides MP3, picture, video and map search functions, giving rise to a complete range of search functions available to its users. Being the default Search Engine in China, Baidu sets itself as the best way to reach out to the Chinese customers. Baidu offers SEM solutions to enterprises wishing to increase their brand awareness and sales.
Wechat(weixin) is the biggest PPM platform, it is developed by Tencent in China and has 800 million users around the world.Wechat(weixin) integrates the function of Whatsapp, Facebook, Mobile Application and E-commerce into one, making it a multi-functional tool for individuals and enterprises.Wechat(weixin) allows enterprises to advertise on its platform with the use of Official Accounts, which helps to release information and advertisements to followers.
Youku is a video hosting service based in China, it is the largest video streaming platform in China and has 310,000,000 users. Advertisers can advertise their video advertisements on Youku’s advertising platform.