WeChat Marketing
Get Exposure on Major Chinese Channels
Ads Venture Group brings a variety of marketing solutions to Singapore and Asia merchants looking to expand their brand awareness within Chinese consumer. WeChat Advertising will not only increase your brand’s exposure, but target relevant audience to maximize your reach to this additional demographic group
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WeChat Official Accounts
WeChat Official Accounts are mini-websites within WeChat that merchants can use to promote their products and services to followers. They can offer powerful follower management capabilities, helping merchants understand and reach fans and customers. Merchants can also boost business by offering promotions or distributing coupons through their Official Account.
There are three types of WeChat Official Accounts users can choose from – Service Accounts, Subscription Accounts and Enterprise Accounts (there are also Mini Programmes which we will discuss in a separate blog post). Companies looking to build their brand presence and reach their target audience tend to use Service and Subscription Accounts.
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WeChat Advertising
WeChat Moments Ads is a platform for placing targeted advertising in the Moments section of the WeChat app. By using WeChat’s powerful commercial analytics, merchants can promote their brands and increase consumer conversion rates by targeting people based on their interests and other behaviour.
There are 3 major types of WeChat advertising:
· WeChat Moments Advertising
· WeChat banner adverting
· WeChat Key Opinion Leader advertising
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