Baidu is the biggest Chinese search engine in the world with over 531 million regular users. With Baidu’s keyword search function (SEM), users can get instant search results from Baidu’s millions of Chinese website database. Apart from website search function, Baidu also provides MP3, picture, video and map search functions, giving rise to a complete range of search functions available to its users. Being the default Search Engine in China, Baidu sets itself as the best way to reach out to the Chinese customers. Baidu offers SEM solutions to enterprises wishing to increase their brand awareness and sales.